RAM trucks - Long Live Us

RAM Trucks partnered with Universal Music Publishing Group Nashville to entice their roster of hit-songwriters to develop original songs based off of a simple “Long Live” creative brief which described RAM’s core pillars of Family, Courage, Hard Work, Integrity, Tenacity, Loyalty, Resilience and Community. Each developed their own song narrative with an original blend of rhythm, melody and story, which we then served up to the creative crowd-sourced platform, Talenthouse to bring to life as lyric videos.

Designed and directed by Sharon Liu